Despite the current urgency to deal with the enormous potential of the already existing urban material as Urban Editors, there seems still to be an enormous lack of interest in topics such as urban and architectural restoration, preservation, renovation, redevelopment, renewal or adaptive reuse of old structures among architects and urban designers. But ignorance in this matter can only be dismissed as socially irresponsible and economically and culturally unacceptable. But what might be the reason for the prevailing ignorance? Who is to blame? Why is Urban Editing considered to be so utterly unattractive?